Unsung hero of the education system: The man behind tens of thousands of school lunches


CHAMPION. MADELEINE: IT’S LUNCHTIME ON
FRIDAY. ON TODAY’S MENU AT FISHER
MIDDLE?>> TERIYAKI YESSS OK
>> A CHICKEN WING BAR.>> IT’S KINDA SPICY BUT I LIKE
IT.>> WHAT’S YOUR FAVORITE SCHOOL
LUNCH? BUFFALO WINGS? GOOD DAY FOR YOU THEN.  
 
 
 
>> JOE URBAN IS REVOLUTIONIZING
HOW GREENVILLE COUNTY’S 82,000
STUDENTS, ARE EATING THEIR
LUNCH.>> WE TOOK THE SCHOOL FOOD BOX
AND THREW IT OUT THE WINDOW
>> THE WEEKLY MENU. AS DIVERSE AS THE APPETITES. HE’S FEEDING. LIKE PRIME RIB GRILLED CHEESE. AND CHICKEN AND WAFFLES.  
 
 
 
>> I LIKE MAKING PEOPLE HAPPY
WITH FOOD
 
 
 >> HIS MISSION EXTENDS BEYOND
THE LUNCH LINE. WITH AN EMPHASIS ON HIGH QUALITY
NUTRITION, AND MINIMAL
INGREDIENTS.  
 
 
 
>> REPLACING THE HIGHLY
PROCESSED 38 INGREDIENT BURGERS
THAT WERE HERE BEFORE AND
REPLACE WITH CERTIFIED ANGUS BEEF BURGER
>> THE 15 YEAR RESTAURANT
VETERAN KNOWS, THAT WHAT WE FEED
OUR CHILDREN, MATTERS. THEIR FUTURE IMPACTED BY WHAT’S
ON THEIR FORKS.  
 
 
 
>> THERE’S A LARGE PORTION OF
CHILDREN IN OUR COMMUNITY THAT
THE MOST SUBSTANTIAL MEALS THEY
GET ARE WHEN THEY’RE IN SCHOOL WITH US.>> A RESPONSIBILITY THAT JOE
AND THE 750 FOOD SERVICE
EMPLOYEES HE OVERSEES. DON’T TAKE LIGHTLY.>> HE REALLY HAS A LOT OF CARE
AND COMPASSION FOR THE PEOPLE
THAT REPORT TO HIM,HE’S
OBVIOUSLY A VISIONARY AND HE’S
GOT A GREAT VISION HE WANTS TO
TAKE TO THE PROGRAM>> SERVING NOURISHING FOODS. TO FUEL HUNGRY MINDS. MADELEINE HACKETT WYFF NEWS 4
GREENVILLE COUNTY.  
 
 
 
NIGEL: THAT FOOD LOOKED AMAZING. JOE URBAN IS THIS WEEK’S
COMMUNITY CHAMPION. FROM GREENVILLE, WE WILL
CONTINUE TO INTRODUCE TO PEOPLE
WHO ARE MAKING A DIFFERENCE IN
OUR COMMUN

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