The Importance of Product Knowledge



welcome and in this session we're talking about the importance of product knowledge product knowledge will allow you to be confident when you're presenting to new customers so you've got to understand your product inside and out the version history when did this product start what has been done with this product for the last so many years and where are you taking this product tell them the story people love stories if it's made in some African village that people in the tribe have been making for centuries and this is a great sale story it's something that's so important for when you're trying to pitch it to other people what does your product or service do you need to understand everything it does and everything it does not do you need to also look at what your competitors are doing and what they're not doing what does their products do and don't and of course focusing on the DOS is good but you also need to focus on what they do do so you can get round those conversations with your potential customer within your industry you're going to get trends new technology new services new business models and you need to understand these trends so you can be on top of the market you can be the one that people come to and want to do business with because you are always at the forefront of both the technology or the trend or understanding the market you need to understand your unique selling proposition so this is something that is unique to your product or service that nobody else has you also need to understand what your competitors USP is and these will allow you to make a proposition to your potential customers that is unique and therefore it's harder for your potential customers to compare with anybody else to do this you will need to have testimonials you need to have case studies you need to understand where your product is being used how it's been used in live situations and this is great ammunition for when you're out there selling because people want to see other people using it so go for the case studies find the mound and look at real people and how they're using it I can remember when I was selling mobile phone games in two operators and one of the things they would always ask is does your game work with this handset every month we had three or four new handsets and they all had different jsr s within them so they had a jsr for file access a jsr for 3d a JSL for this that and everything there were hundreds of these jsr things and you know what you have to remember every single one of them because they would throw them at you in some random context and you need to be able to say with your game worked with it or without it in summary having a great product knowledge is going to get you the business you've got to understand the history of the product the USP of the product and all the facilities and features of your product has so you can articulate that to your customer and the only way to do this is by research is by getting down dirty or researching how where why and how your product is being used

2 thoughts on “The Importance of Product Knowledge”

  1. Thank u for sharing..i have to start from the beggining..understanding the products..is there also a steps how to understand ur customers;)

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