Sell Your Online Course with NO MONEY for Ads! | Dan Henry


hey everybody Dan Henry here and today I
want to answer a question I get quite a bit and that is how do I get customers
from my online course if I don’t have any money for ads it’s a great question
luckily I have the answer because my first $100,000 I made with an online
course really didn’t come from ads I might have spent a couple hundred bucks
on a retargeting ad for an encore webinar but it really wasn’t much and it
was largely organic so what I’m gonna do is I’m gonna tell you the quick story of
how I did a hundred thousand dollars in in about 30 days and that’ll kind of
give you an idea of what’s possible without ads so basically what I did was
I started a little community and I got people into my community and I started
testing theories out so you know I I knew that I was gonna do a webinar I
knew that I was going to sell a course but I wanted to make sure a that the
course was good and B that it would sell and so what I did was I threw together a
really simple kind of stripped-down webinar didn’t take me much time at all
and in my group of people that were following me for a little bit again
total organic methods I did this beta webinar I guess you would call it beta
webinar to them and I sold a beta version of my course and the promise
there was that I would you know teach it live they would not get the course
immediate access they would they would you know not get immediate access to it
because it wasn’t created but they would be able to hear me teach it live and
then they would get the recordings and they would also get the refined version
when that came out and so I did this and I sold you know I don’t know maybe 12
copies but that was enough that was enough for me to get some beta students
in and really figure out you know I would do I would do a lesson live and
if people were confused I would you know redo the last Center I rephrase it and I
would figure out what really is gonna get them results and by the time this
process was done I had people that not only you know loved my course but they
got extra special attention because they were you know first in the door and so
they got some good results right away and I had some good testimonials to
start off with and also as well you know even though I threw the marketing
together real fast because it was sort of thrown together and it still sold
that told me that the idea in the offer was good and so I did this beta group
and then once I knew that you know I had the the marketing where it would sell
and the people liked it I got encouraged to then really put in the time to refine
it and if I didn’t do that process if I didn’t sell it and get a quick win I
probably would have not been in cry probably got discouraged trying to
create this program and all this stuff and not knowing if it was gonna solve it
I got super discouraged so what I did was I went ahead and
really put in the time and effort to create a refined version of the program
and of the webinar and when I went in my group and I said hey guys you know as
you know I if you know a few weeks ago I sold my beta webinar or I mean I sold my
beta access to my course what we’re gonna do a new webinar we’re gonna share
some success stories and this is that the other thing and I finally did a live
webinar based on the feedback I got from beta
and everything like that and when I did that live webinar I did 48 thousand
dollars that day I did an encore of that webinar I did fifty two thousand so in a
10-day period there I made about a hundred thousand so it was all said and
done he was about thirty days to a hundred grand you know couple months if
you want to count some of the basic research I was doing and little audience
building but I really worked my butt off and I grinded and I really didn’t spend
hardly anything on ads and then of course now I had a hundred grand in my
pocket so now I had the money to spend on ads and I did and from there I grew
to now nearly 10 million completely automated like I I made it may have done
my webinar once live after that and that was for a JV and that was just not it I
don’t like jayvees it didn’t really do well especially not compared to my auto
webinar so from there I literally just automated my course and took that money
as my starting point and spend it on ads and the great part was that as soon as I
started spending money on ads because I had really done the research from the
beta process I really knew what to say in my ads and and have my webinar
convert and from there as soon as I spent money I would get it back cuz
people would buy so it wasn’t like I had a hundred grand budget as soon as I
started spending money I got sales so then I had more again even more money to
spend I just scaled it from there and you know we did last month we did over a
million in revenue and seven hundred and thirty one thousand and cash collected
really good you know and that was that’s about a three years it took me to build
that up think it’s about three years and now I’m scaling and flying and so it
all started with me not having money for France so you if you think that you have
to have money for ads to get started you really don’t but what you do have to
have money for is your basics and yeah that’s gonna be things like of a few
pieces of software and whatnot like that but really it’s more for the right help
because I could have done this so much faster if I had helped and the thing is
there was no real high-level help available for me at that point and
that’s why I decided to create my sold out courses program and I love this
program because I can get on calls every week with people and I created a program
where I break down literally step by step the exact strategy of how I did my
beta how I did my live webinar how I do my automating and how I master ads how I
scale ads how I make sure the it’s gonna sell how I teach and make sure people
love the court just everything it’s all broken down and sold out courses and
people can get on every week and talk to me about questions they have about the
program you know issues they have with their ads or whatever it’s getting
bright out here and so that’s you know that really is a
program that I love doing because I love teaching other people how to sell their
knowledge so if you are interested in learning more about the sold out courses
process and if you have a course idea or you sell an online course and you want
to see if this is a good fit then I invite you to book a call with my office
what we’ll do is we’ll get on a free 45 minute strategy session and we’ll look
at your course idea or your course business and we’ll dissect it and we’ll
start looking at it and figuring out what is wrong or what could go wrong and
if what is wrong is something we can help with we’ll tell you more about the
sold out courses program and what that looks like and what it looks like to
work with us and we’ll only tell you that if we if we really feel that we can
help you so if you want to click the link I’ll include with this you know
podcast or video or whatever you’re watching right now then you can book a
call and simply fill out a few questions tell us
a little bit more about your business you’ll get on and call up my team and
they will go ahead and find the problem and then if the problem is something we
can solve we’ll tell you what that looks like and you can decide at that point if
you want to be a part of it it’s pretty simple all right but we have a ton of
success stories in the sold out courses program a lot of people have already hit
six figures and I just I just really love teaching people this stuff it’s
it’s like it’s like a huge passion of mine you know teaching webinar and ads
and all this cool stuff and how to be a better teacher I just absolutely love it
it’s my favorite thing so I hope this you know this episode today was helpful
to you and I hope you realized that you really can’t get started without a huge
ad budget or any ad but budget at all and as soon as you start making money
you can you know you can then use that to scale your ads and and really make
some real money so and of course that’s all covered and sold out courses so if
you’re interested more in that you can book a call
just click the link with this this episode today and book a call and we’ll
get on the phone with you and see if we can help all right love you guys and see
you next time

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