Making Social Service Easily Accessible



everybody so structured this is not just give a brief introduction about myself and then I just give you the perspective of social enterprise solution I chose social entrepreneurs and what about what is this buzz what about right now how did it come about and how do you actually understand the social business and then after that I'm going to share a few perspective from my end in terms of how do you make a business or social venture really you know through and pettite achieve for the economic as well as social suppose so about the Nexus we started this organization about two years ago and the main intention di starting this organization was to make social service easy for people so might be say make it easy for people with me you know be could be acting like a bridge or it could be acting like that catalyst that is helping people you know do social service so what role do you play over here is you know clearing fundaments of the social development sector you know helping people you know think that force check into doing the social service so we do this for individuals we do this tonight we also work with corporates we work with we work with communities and clubs as well so for corporates we have about set of CSR services vary with their philosophies with their strategy we try and align the CSR to their business for individuals again we'd sit around with a Chennai's we sit around with that why don't they want to take the step and be in the system so this is what the connexxus has been doing since the past two years by bindi or look at what the operational ends when we actually start running out of the projects that the clients and we go whatever field that we start delivering I'm going to get on and talk about the social enterprises there are a lot of perspectives about what is a social enterprise like how do you really classify an enterprise to be a social enterprise is it visit if is it if organization has a triple bottom line approach that means they are looking at economic development social environment is that a social on a sediment is it an organization which is solving a social issue as well as making some profits out of it is that a social enterprise so there are no clear defined tiny layers in terms of you know if your profitability is below market level then you would be a social enterprise or you know if you are looking at these XYZ ed courses what if any would be a social enterprise but the perception of a social enterprises they have not only when you look at an organization what is Chitti in terms of you know how the structure of the organization is how the governance is what is the big business area of nature the geographical areas organization is working at were the people were of the people in the organizations behind the organization the key stakeholders of the organizations so we are looking at all of these perspectives can you actually you know form an opinion whether an organization is a is a social organization or not so the social interpretation has been developing since couple of years now but the key you know the key encouragement it came about in 2005-2006 Rockefeller Foundation in the u.s. you know started a concept for impact investing so they wanted people to come up with businesses and they were thinking of these and how they want to attract people to start a social social venture so instead of fighting people with innovative ideas they started looking for people who would want to invest into and have a divider with souls or social issues so they started something called imperative investing so they started approaching investors and telling them that okay let's look at investing from a different angle you would be getting some money but it would be not as much as you would get if you invested in elsewhere businesses so from there on people started looking from there or impact investing develop into social entrepreneurs and social businesses and now all around the world and even in India we've reached a stage where you know the government is encouraging and there are corporate houses there are social organizations there are associations all surrounding the social entrepreneurship whatever concept because this is the way forward with that even bigger organizations and now it feels that India has India as a vast country and to solve all the problems and only expected to happen from the government and the bigger corporates and Emin sees what we discipline so there has to be you know no change of such organizations who can sustain themselves and also and also of social issues so when I was within my organization when we were looking at venture there were a lot of challenges that we faced and I would just like to highlight basic three challenges that be forced me so one was about perception the second was about structure and governance and third was about valuing and measuring economic others versus and social foods so when I talk about perception I mean you know perception of the customers perception of my suppliers and vendors perception of my employees if I position myself as a social enterprise and I approach the customer the first thought that the customer has is okay he has to be cheap and he has to maybe you know sacrifice on quality which is not always true I mean though I'm a social enterprise I do have my cost I do have my baggage of my investment so I think there you need to recover all of that but obviously things forward so the perception I didn't change the perception of the customer in terms of the way my social organization it is not that I'm gonna sacrifice on my quality because I'm not driven by you know constraints of you know working on low cost so changing that perception was one of our biggest challenges in terms of you know that we are the OPR on associates cause of you on a social issue but it is not that we sacrifice any of the other business standards and business the professionalism the other is when you're dealing with suppliers and vendors because if they have the perception that not be sustainable to align that someone who's starting on a social set because they're tomorrow they're not there tomorrow you know how to be match up with them plus they always have a choice of going to someone who's going to offer that much more in terms of their pricing and everything the third most important thing is your employees the type of people you recruit in your organization if if they are not on the same wavelength as you want in terms of though we are walking towards a social cause it is it is not that you know we we we forget our business sense and people forget the standard said paper – 18 so having those employees humming and then we went over into the field we we didn't have talented trained employees so when we invest a lot of time in was actually building a team to come up with the same standards we we had a table for seven to eight months we were just sitting in a room and you know bringing the standards of the team to the same level because we as an organization have to set the sortie standards for ourselves and we have to see that the people and the employees that are coming in are also about the same standards because there will be the face for the employee they are gonna be the people going out the customers and talking to them the other thing is the retaining the shuttle because once you have the target and you spend a lot of investment in terms of moving them and growing them it is how do you keep them with you with the organization I mean are they always aligned to your organization they have other aspirations in terms of their career so in perception is you need to change your employee perception as well then tell them that though we are in the social field though we are working towards a social cause we still follow business we still have to work professionally we still have to maintain standards the other important aspect I think which gives customers a lot of confidence it is having proposition of Chilean governance where all these social organizations usually feel is they tend to forget about the governance as they get too emotional about you know having systems that you know rely on people more than anything else so we you need to really shift from that and put in the processes and put in standards which are self the morning and self-controlling once you have that a place then obviously you can run like a business and you're not gonna find yourself in positions where you know you cannot keep up with the goals of the organization and the third most important thing that we usually have a fight between is okay what do we look at we have said our economic goals we've said our social goals in terms of where we want to be socially and want to be economically usually what problem have but with the social entrepreneurs faces they get more inclined towards the big social value the economic value in a longer term that is not really sustainable for the organization it is always important for the top management the top leadership to maintain that vision of growing economically and socially to drive that balance at all a super key in calculated to the culture of the employees into the culture of the organization so that top management leadership of driving goals it has to be of importance and that vision at all or needs to stay there each of the PD to balance an economic and social cause of the organization and move towards that I think said that I'm just gonna hide word India what about sustainability and how to grow an organization and you know achieve those economic goals and they turn on probably they are going to take some questions after

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