Inside Education S20 Ep 3 Clip | CCSD Police School Zone Safety Message

They call themselves
the “Fab Five” on social media. We’re talking about
the school district police department’s
motorcycle officers, and if you haven’t checked
out the Clark County School District
Police Department’s Facebook page,
you should. The traffic bureau
is getting quite the reputation
for its creativity while trying
to spread the word about safety
in school zones. Here to talk more
about that is Sergeant Bryan Zink
with the School District Police Department
as well as Sergeant
Michael Campbell. Welcome to both of you, and thank you
for being here. (both) Thanks
for having us. -So I guess what we
need to do is give folks an idea of what
we’re talking about, so let’s show them
a couple of examples. You guys are drawing
happy faces on cars that have been
pulled over and writing posts
like this one: Telling us that
everyone does it is not a good excuse. #IfYourFriends
AllJumpedOffABridge. Or this one: Welp! Caught us some
speeds at Wiener! This driver was
doing 40 in a 15! #HotDiggityDog. Had another 40 in a 15
and a 50 in a 35, meaning going
50 in a 35. #WienerWiener
TicketDeener. (laughter) So Sergeant Campbell,
I understand that you’re
kind of the one that came up with
a lot of these, right? Is this kind of
your deal? (Sgt. Michael Campbell)
Yes. What started off
as just a couple educational posts
in the beginning of the school year
the first couple days got just such
a good response that we wanted
to continue with it. And when I started
making a couple hashtags that had to do
with the school and a couple pictures,
I felt like hey, how can we get
these people engaged when they’re
scrolling through their social media? We didn’t want
to just be another post or another picture
that they see. It’s like
wait a minute, why is there a face
on the back of this car, or what’s this
hashtag about? So I feel like just
having those couple extra things are getting
some more engagement from our readers
and on social media. -So apparently
it’s working. People who are following
you now is up to 4,500? -Yes, 4,500 in
the last two weeks. -Okay, so people
are seeing it. Do you think it’s having
or will have an effect on getting people
to slow down? -Yes. I feel like
it’s having a positive reaction in
our school zones. The drivers that
are responding to us in the comment section
are saying hey, I don’t want to be
on this page for one, and then it’s the reach
that it’s getting. Every time somebody
shares one of our posts or they talk about it
with a friend, they’re going
and looking at it. And some of the posts,
although they’re a little quirky and funny,
we throw in something educational saying hey,
you can’t do this. You can’t park
in the red zones. You can’t do U-turns. You can’t
pass vehicles. They’re starting
to understand that not only is
someone out there, they’re understanding
there’s some specific laws that are in school
zones that they might not come across
as often as drivers. -And that’s
what you want, to not be lost
in the story, the fact that yes, it’s going to get
your attention. It’s creative,
it’s a little humorous, but the bottom line is
there are different rules when you’re in
school zones, right? -Yes.
-Give me an idea of what’s the most
common problem. Is it speeding or
is it something else in a school zone
based on maybe not the most common,
maybe your interactions. What do you see
the most often? -Speeding is
always a problem, but outside of speeding
I would say U-turns or stopping in
the roadway to either drop their kids off
or pick them up which creates an
impedence of traffic, and then people
wanting to go around the vehicles go
into oncoming traffic. -And this kid’s trying
to walk across in front. -Right,
it’s just chaotic. (Sgt. Bryan Zink)
Go into bike lanes, driving through
crosswalks. They just don’t
pay attention. They get frustrated
because somebody’s not doing what they’re
supposed to be doing, and then they make
a bad decision and it’s going to have
dire consequences, absolutely.
-In a hurry. Are you able
to generalize on who are most often
the violators? Is there any general
characteristic? Obviously they’re
usually probably late somewhere
so they’re going to be faster,
but anything else? -I’ve said that a lot
of inconsideration leads to impatience
of other people, and that’s when
the big events start happening
in our school zones. It’s like in the morning
and in the afternoon, it’s 20, maybe
30 minutes of a lot of vehicles going
through this area. -It’s congested. -Yes, we call it
“the show.” So it’s the show
15 or 30 minutes before and 15 or 30
minutes after. -And then it’s over,
so if you come a little earlier,
you’ll miss it. We hope you don’t
come to school late, but if you get there
early you’ll miss the whole chaos,
and we just ask if you come early,
you’ll miss it. The biggest thing is
if you show some consideration
to other drivers, you can avoid some of
these road-rage incidents that we see too often
on social media. If you show
consideration, be patient
with the kids, be patient
with these drivers, and it’s just a few
minutes and it’s over. -It’s important to note
also that over half the kids that go
to our schools, of the 320,000 students,
are either driven by their parents or
ride or walk to school, and so that’s another
thing that we like to emphasize too is
you gotta be patient. You gotta pay attention
to the bike lanes, the crosswalks
and kids walking down. They’re kids, so they
like to ride their bikes down the wrong side
of the bike lane or something like that. So you just really
have to pay attention to everybody out there. And like Sergeant
Campbell said, it’s the 15 or 20
minutes before, it’s the 15 to 30
minutes after that we just
really ask people to pay attention
and slow down. These are your kids,
they’re our kids, they’re his kids,
they’re all of our kids. -And paying
attention now. -Yes, absolutely. -We want to let folks
know that they can follow CCSD Police
on Facebook at CCSDPD, so check it out. Continued success
on your creativity. -Thank you very much.
-You bet.

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