How To Make Money As A Yoga Teacher



hey Yogi's welcome to my channel my name is Kassandra and today I wanted to sit down and talk to you guys about what it's like to be a full-time yoga teacher and give you some advice if you either are a full-time yoga teacher and you're struggling to make ends meet or your career is not really going the way that you wanted to or if you are an aspiring yoga teacher and you're worried about the financial aspect of it because I'll be honest it's hard to make a good living as a full-time yoga teacher so I've been on YouTube for almost five years now maybe four and a half years or something like that and I speak with a lot of yoga teachers I get a lot of emails and messages from yoga teachers who feel a little bit stuck in their career I think a lot of us have been sold this lifestyle of what it's like to be a yoga teacher and we see the like you know yoga teacher celebrities for jet-setting all over the world and doing photo shoots for yoga journal and doing all of these amazing things and we think that's what it's going to be when we become yoga teachers and the ugly truth is that it's probably not going to be like that for 99% of the yoga teachers out there that being said I absolutely do believe that it is possible to make a difference by being a yoga teacher and to make a good income while doing it so rather than answering all of the emails that I get individually I figured I would make a video and give you my three biggest tips on how to make teaching yoga a sustainable career in the long run there are too many teachers who are burning out at 35 it's just for a lot of people it is not sustainable and I really do believe that it should be but there are things that need to change in order for that to happen so if you see me looking down at any point during the video it's cuz I have my little notes here and I want to make sure that I cover everything so first thing is that being a full-time yoga teacher is hard and for most teachers the way that they first start to build up their following or that they kind of get their foot in the door and the way that they start to earn more income as they pick up more classes so a lot of full-time yoga teacher our teaching 12 15 18 yoga classes a week and traveling from Studio to studio to studio and class to class to class and their schedules are all over the place and that my friends is like a recipe for burnout you might be able to pay your bills you might be making a decent amount of money doing that but I cannot imagine that being sustainable in the long run it is exhausting I do believe that teachers have to pay their dues and I do believe that for the first few years of any career not just yoga you're gonna have to you know roll up your sleeves and do the hard work and especially if you're starting off teaching yoga you're going to have to sub the classes that no one wants you're gonna have to pick the classes that the studio is offering you and not be too picky about it you're not gonna get everything you want handed on a silver platter so it's totally fine to struggle a bit for the first few years I know that you know everything I built it didn't come to me you know like I worked really really hard I worked long hours to get it however I'm mostly speaking to the teachers who've been doing this kind of hustle for more than five years like it is time to cut yourself some slack and to redesign what it means for you to be a full-time yoga teacher doing 12 15 18 20 yoga classes a week is just not going to cut it especially if you are getting older trying to plan for a retirement or trying to plan for having a family so the first tip of advice I have for people is to find a niche and to specialize now disclaimer I've heard this word pronounced many different ways I don't know if it's niche or niche but hopefully you know what I'm talking about so I would say that one of the saving graces that I had personally in my own little yoga career was specializing in the yin yoga there is a lot of pressure I felt this pressure when I first began became a yoga teacher I felt like I had to be able to teach all of the styles I wanted to be able to pick up whatever class was offered to me I wanted to be able to sub whatever class was offered to me I wanted to be kind of attractive to all of the studios and I wanted to get work so I would teach all different kinds of yoga you know power and vinyasa and yin yoga and restorative and prenatal and private yoga classes and the truth is I'm not good I'm not a good teacher for all of those styles I'm a really good yin yoga teacher and I'm a really good vinyasa flow yoga teachers the other styles yeah I can do it but doesn't mean I should know and I had a lot of fear at first even on YouTube I felt like I had to be everything for everyone and I felt like I had to produce every single kind of yoga video out there and I ended up being kind of like a jack of all trades master of none please take my advice this is not the right way to go if you feel called to something that you care about that you are good at that's what you want to focus on the more you can brand yourself or market yourself and I don't really totally like those words but the more that you can set yourself apart from the crowd by saying this is what I specialize in this is the target audience I want to work with this is why I am uniquely qualified to help these people the easier it will be for you and a big piece of resistance I have from teachers when I say you know you know if you love prenatal and that's what you want to do that's what you should be advertising and marketing yourself as and all the time very often people are scared that they simply won't have enough classes or enough students to go around they're afraid that their audience is going to be too small which is why they try to teach everything because they think that's how they're gonna get the biggest audience and therefore the most amount of income that's not the way it works that is your scar City mindset getting in the way and side note I have a really good video on YouTube that's like abundance forces scar City mindset I'll link it down below to help you get rid of that but the truth is once you declare who you are to the world once you are courageous enough to stand on your own and say this is what I love this is what I offer you are going to be able to attract the tribe that is meant to be yours you are going to call in the students who would have never found you otherwise so a personal example for me when I first started on YouTube there was almost no you yoga being offered there were a few you know give it a like five or six but there really wasn't that much of it and being young and vulnerable and impressionable and not so secure in my own capabilities even though yin yoga was the style of yoga that I loved the most of any I figured well if there is not that much yin yoga on YouTube it's probably because people don't really like it like those videos and have a lot of views and they weren't that popular so I figured why would I do that obviously people don't like it I should do what's popular I should do power yoga and vinyasa yoga and that that's how I'll grow my channel and that was such a mistake my channel grew once I started doing what I wanted to do what resonated with me and now you know yin yoga has opened the world for me I have an online yin yoga teacher training I have a yin yoga book my channel is mainly yin yoga and the fact that I was able to say at some point I just decided you know what I'll just try it I'll just film my own yin yoga practice I'll put it on YouTube and we'll see what happens if it doesn't work I'll just go back to power and vinyasa so I did that yin yoga class and all of a sudden all these people come out from the woodwork and they're like yes this is what I want where have you been this whole time and then I knew oh my god I have to be the change I have to start the trend you can't just hop on to other trends you have to start it so whether you love to work with pregnant mothers whether you love to work with athletes whether you're really into fashion to nutballs or whether you really love Ashtanga whatever it is don't spread yourself too thin and try to please everyone specialize in something and brand yourself that way that is how you're going to stand out from this sea of yoga teachers who are becoming certified every single day Yoga is a competitive world now um there's a huge demand for it so I don't want to scare you because that's just a scar City mindset but you do have to be a realist and notice that there are tons of yoga teachers tons and tons and tons of tons and they're all kind of advertising the same thing so if you can focus on your true authenticity your true voice produce some offerings that are unique to you it is so going to help you the biggest blessing I've had in my life was putting that first you know vikas up on YouTube if I hadn't done that I don't know that I would still have a youtube channel I probably would have given up because no one would have cared that much about my channel because it would have been like every other YouTube channel yoga YouTube channel that you have here so being known for something is extremely powerful do not get stuck in the trap of jack of all trades and master of none get certified in that get some extra credentials that can help bulk up your resume in that specific niche so doing 200 our trainings and 300 our trainings those are great for continuing education but I would argue that it's more important to do shirt shorter trainings like 30 hours 50 hours that are really targeted in what you want to do really narrow in on that and the more credentials you can get that way the more you can become an expert in your field but hopefully you get the point Miche and specialize in something do not spread yourself out too thin okay second tip that is super important is you need to have a business model okay teaching 20 classes a week is not a business model that's not the way it works business models don't have to be super complicated you're really just asking yourself how do I plan on making my income as a yoga teacher so for most teachers that's teaching public classes may be doing a few private classes as a way to get a little bit more income and that's okay but you need to ask yourself is this business model sustainable in the long run well I still want to be working in this way in five years ten years 15 years 20 years if not you need to reevaluate it so one of the most powerful exercises I think you can do is to design your ideal work week so if money was no object if time was no object how many yoga classes would you actually want to teach every single week how many workshops would you want to run how many private clients would you want to have what would your ideal week look like and once you have that ideal week without thinking about the limitations that go along with it then you need to start asking yourself okay well how could I actually design this so for me for example I don't want to teach more than two or three public classes a week I like having a lot of freedom in my schedule that's why I decided to go online so when you're thinking about your business model I like to separate it usually into three tiers so the first tier is the one that earns you the least amount of money for example so that would be your public classes odds are as a public yoga teacher you're making anywhere from like twenty dollars per class to a hundred dollars a class maybe you're making more maybe you're making less it totally varies on the city but you know speaking from what I've seen in yoga teachers they tend to fall into like thirty to sixty dollar range per class which is not bad because if a class is an hour long and you're making fifty fifty five dollars an hour you say to yourself oh my god that's a lot of money like why would anyone complain but it's not like a nine-to-five job where you're working eight hours consecutively yoga teachers have to show up you know 15 to 20 minutes before class there's a travel time to get to the studio and you usually have to stay an extra 15 minutes maybe to clean up if you don't have someone there doing that for you at the studio or just to speak to the clients or the students that were in your class and then you have to hustle your way to your next class so most teachers might have two or three classes a day sometimes one sometimes maybe five so it's not necessarily the most sustainable way to make your income so you want to go to a higher tier of income so that mid-level range I would say is when you start to offer private classes because then you're working one-on-one or two students to one teacher and you can charge a lot higher so maybe you know eighty dollars to one hundred and forty dollars if you wanted for an hour just for that one session so you're definitely getting more value for your money and another activity or job that I would put in that mid tier level is to offer workshops so if you can offer workshops either at your local studio or anywhere else then you can fit in more people you can charge a little bit more because it's like targeted you I was if I was to do like a yin yoga workshop where we would go over I don't know I'm just like brainstorming here like the 8 most most essential yin yoga poses or something and really break them down and show all the modifications I could charge I don't know if it's a four-hour workshop I could charge like a good you know $80 for that workshop and if I have 20 people that's a lot more income now you're going to have to split that with the studio most likely or pay for the rental but you're still making a little bit more than you would if you were only sticking to public classes so start to think what are other things that I can offer that will earn me a little bit more money so that mid level I would say would be private classes as well as workshops now the big secret I think and the big thing that I would love to encourage you to consider is higher ticket items so level 3 offerings this would be your yoga retreats as well as yoga teacher trainings now there is a little kind of side note that I want to make about this I've seen a lot of new teachers start to offer yoga teacher trainings because they've realized that wow you can make a lot more money by doing these retreats in these teacher trainings and for retreats it's not so bad but I don't know I've been asked many many many times to put together yoga teacher trainings and even though I've been practicing for 11 years and teaching for like six and a half years I still believe that I am way too new of a teacher to be training other teachers not that they don't believe I don't have the knowledge I'm sure I could put together a really good curriculum but I don't know my integrity says that I would want to be teaching for at least 10 years before doing teacher trainings now this is just my public opinion my personal opinion you can think anything else but as a yoga teacher if you're gonna be in this career for the long run you should start to consider what you want to offer so these higher ticket items like yoga retreats and yoga teacher trainings are going to supplement your income and make your life a lot more sustainable and your career a lot more sustainable in the long run you can make you know tens of thousands really if you did a couple every year either retreats or teacher trainings now at the same time you don't just get that money out of nowhere it's a huge commitment and a huge investment on the part of the teacher so you are going to have to work a lot which is another reason why I'm hesitant with the yoga teacher trainings for myself is I know how much work goes into that it's a lot I mean just for my online yoga teacher training that was huge I was so much work to put together I can't imagine what a full two hundred hour program would be like but do keep it in mind maybe see if you want to offer some retreats they can be local they can be international or maybe some teacher trainings down the road just make sure that you I don't know just make sure that there's integrity in your offerings you know if you just got certified last year it's probably not time for you to host a teacher training but those are amazing ways that you can create a business model that is actually sustainable now what do you notice about those three levels of income so the first one being public classes the second one being one-on-ones and workshops and the third one being retreats and teacher trainings what do they all have in common and what is missing well what they all have in common is your presence and your time in order to earn income what I would most like to encourage yoga teachers to do is to start embracing passive income income and revenue that you can generate without physically being there aka going online and offering some stuff online like what I'm doing a lot of teachers are hesitant to do this and I totally get it I was super hesitant to do it as well but one of the most amazing ways and I would say it's like I don't know the eighth wonder of the world is passive income and if you've never heard that term before passive income is just money that you make without your physical presence so without actually being there an example of this would be a program that you create that you film and record put together put online and you know sell it for I don't know $49.99 for example you do that work once but you can generate income on it pretty much forever and let me tell you it is such a blessing to have those offerings out there now again it's not easy it takes a lot of work takes dedication you need to respect that first tip of specializing in something so that you're creating an offering that is actually in line with who you are and what you want to do so you probably noticed most of the things that I offer have to do with you and yoga because that's what I know that's what I love that's what I'm good at so it makes sense that my online offerings would mainly focus on yin yoga if you specialize in yoga for athletes you would want your online products and services and offerings to also focus on yoga for athletes so that you're merging your ideal target audience with your strengths and then packaging that up and offering it online so that you can start to reap some passive income now sometimes I talk about this passive income thing too yoga teachers and they assume that it's just as easy as like filming something and putting it on your website and maybe for you it will but I would say you need to also embrace the online atmosphere and the online environment by being a part of it so being a part of social media not all social media platforms but maybe pick one or two that are useful for you you need to have a website and put together something that is high value that people are actually going to want and enjoy but if you can incorporate passive income into your business model you are really going to help yourself in the long run you know one thing that I've noticed from friends who are full-time yoga teachers is they really struggle women struggle if they go on mat leave for example when they're pregnant and then when they want to stay home with their kids for a few months afterwards you don't necessarily have that income coming in from your public classes you know not a lot of studios offer mat leave so you need to be able to plan for those things ahead of time ahead of you know the general advice of of course saving your money and making sure you have a nest egg having passive income having online products is one way that you can continue to supplement your income and make sure that you have money coming in without you actually having to be present to do it so let me look I think that's really the bulk of the tips I wanted to offer here hope this helps some of you I hope it gets you thinking so most important is really just think and plan out your business model don't be too passive with it don't you know going with the flow is great and a lot of yoga teachers you know a lot of yoga teachers have such a beautiful kind open heart often they are uncomfortable talking about money but at the end of the day you need to be able to care for yourself and care for your family so even if you just take a little bit to really clarify what it is that you want for the future it should make the rest of your career a little bit easier to navigate I just want you to go into this with a clear mind and know exactly what you're getting into because I just don't want you you know if you're not already a yoga teacher or you want to make the jump from the corporate world to teaching yoga full time I want you to really know what you're getting yourself into and what you're going to have to be up against really to make it work it's a competitive arena a competitive world but it is absolutely possible to make a good living teaching yoga you just need to in my opinion this is all personal you need to specialize in something so find your niche find what really tugs at your heartstrings and makes you feel super passionate what you want to contribute to the world you need to narrow down your business model make sure you have some offerings in all three tiers not just in that first year of public classes but also some higher ticket items that give you a little bit more return for your time and presence and then third maybe consider leveraging some passive revenue sources going online it's super fun going on YouTube is by far the best decision I've ever made in my entire life so let me know what you thought about this video if you have other questions for me if you would like me to make other videos on the topic of teaching yoga and business and marketing these are things that I really love for a while I was doing business workshops and doing one-on-one sessions but it honestly became too much I'm thinking of maybe doing like a live retreat mastermind for teachers who would want to you know go away for a weekend and get really clear on all of these three things so if that's something that you would be interested in participating in with me maybe leave me a comment down below and once I have a better gauge of how many people would be open to this and I can actually you know get started in planning it but I I love yoga I love teaching yoga and it breaks my heart when I see yoga teachers have a really hard time and when I see yoga teachers who are just so amazing at what they do and they have to stop doing it because they can't pay their bills or they're emotionally and physically completely drained it's hard but it's doable okay I've talked enough thank you so much Yogi's for watching this video all the way to the end if you made it here and if you don't already please do subscribe to my channel I put out new videos every single week thank you all so very much namaste

44 thoughts on “How To Make Money As A Yoga Teacher”

  1. I want to hear from you! Let me know what you think about this video by leaving my a comment. *CLICK BELOW FOR GOODIES
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  2. Thank you!! Just bought your book, so cool that I can buy it in Germany!! It's time that you come to Germany and give us a retreat ๐Ÿ™‚ lots of love

  3. Thank you for this Kassandra ๐Ÿ™ I would say my niche is Chakras through Hatha and Hatha Flow and I would love to share this more consistently online. Thank you for the tips, Iโ€™ve made notes to work on ๐Ÿ’ซ

  4. Excellent advice, just what I needed to hear! Thank you so much. I realize I am spreading my self too thin and need to focus on my specialty. Wasn't really sure what it is until You mentioned it and now I think i know!

  5. Thank you so much for this video Kassandra ๐Ÿ™๐Ÿผ more videos like this one please โ˜บ๏ธ

  6. Thank you so much for your solid and honest advice! As a new yoga YouTube channel I really appreciate your insight. ๐Ÿ’™๐Ÿ™๐Ÿ’™

  7. Thank you for this Kassandra. The struggle is real…..but I'm finding slow and steady is what helps me maintain balance . ๐Ÿ™‚

  8. Very informative video! Was wondering how would someone go about specializing in yoga for athletes, and yin yoga for athletes and elderly non athletic people?

  9. This advice is applicable for any business owner. I'm not planning on teaching yoga, but I am thinking of starting up an art teaching business. This helped me alot. Thank you

  10. Thank you so much for this video. I would definitely be interested in hearing more from you on the business of yoga, and the in person retreat idea you mentioned at the end sounds wonderful. I hope you plan something like that in the future – I would be interested!

  11. The principles reviewed are very similar to the professional sales world I live in. Specialty separates you for all the generalists. It makes you an expert when they are hard to find. A business model defines what you will and will not engage in. Passive income or perpetual income is very important. You and your time are limited. Maximize your time.

    I am not currently an aspiring full-time Yoga Teacher. This may seem odd but once I retire, Yoga may very well become my career. I know that Yoga is a physical endeavor. I also know that seniors are becoming more and more aware that physical activity, especially resistance and low impact can help them live longer more full lives. They are not going to relate well to someone in their 30's, no disrespect intended. My specialty could become working with a specific age group.

    Kassandra, do not underestimate your ability to attract yogi's to a teacher training course. You have a personality that is very positive and upbeat. You attract people simply by being you. Your personality is also why your YouTube channel has the number of subscribers it does.

  12. thank you sooo much for that! Im from Brazil, we talked a bit on instagram. Im with the name nataraja;shakti. really want to take the online yin yoga training and Im planning on going on youtube very soon! there are practically no yin yoga videos here in brazil. would def love to participate this teacher training alignment retreat! =]

  13. Thanks so much for sharing! There is great information in here that can be applied to anyone starting any type of business! Definitely took some notes for my meal prep/delivery service Iโ€™m working on! Much appreciated!

  14. I have no interest in becoming a yoga teacher but watched the whole video anyway. Great insights, beautiful person.

  15. I have so much respect for you as a yoga teacher. Love that you invite other teachers into the online world #abundance

  16. I would be interested in a mastermind group, but would need to do in online – wouldn't be able to travel! Loved this video and your channel!! Thank you

  17. I believe the Universe meant me to watch this video. Iโ€™ve been thinking of a way for passive income. Grateful for you and your video. Please update once you have more info on the mastermind course…did you mention it would be online? Thank you and WaheGuruโค๏ธ

  18. So true — my channel didn't grow until I "outed myself" as a pelvic health specialist! I thought people would think it was weird, but honestly, it was the best thing I ever did. Great video, Kassandra!

  19. Love this so much! I'm a recent 200hr YTT graduate and love your retreat idea that you mentioned at the end ๐Ÿ˜Š So much useful information… especially for some one who just graduated and is a bit overwhelmed by all the possibilities teaching has to offer. Thank you so much for sharing your journey and offering such useful advice!

  20. Thank you Kassandra …. again for your amazing share … I am one of the newbie yoga teachers that still struggle on how to plan financially before I really jump on this yoga teaching as permanent job. I would love you to share more on how to market ourself effectively as a yoga teacher, so we would be able to โ€œsellโ€ whatever class or workshops even retreat that we have. Thank you ๐Ÿ™๐Ÿปโค๏ธ

  21. Thank you for all of your video's. This one is really good for me. The things you talk about are not new to me. I've seen many webinars where ppl talk about these things a lot longer and more complicated and in the end they come with their now or never offer for a special price. Which is fine and a business model too but it doesn't resonate with me. The way you talk, choose your words and cut the crap is refreshing! About your offer at the end ๐Ÿ˜‰ I would defenetly want to join a business retreat with you if it was in the Benelux! Thanks again ๐Ÿ™

  22. Thanks Kassandra! Great tips. Iโ€™m exiting out of a career for that has lasted almost 30 years, and looking for other options around things I am passionate about. You confirmed a lot of my own hunches ๐Ÿ™‚ Looking forward to narrowing my expertise and targeting an audience with my passion and to see where it takes me. Keep up the good work!

  23. Thank you Kassandra! ๐Ÿ˜Š itโ€™s really clear and also inspired me! ๐Ÿงก๐Ÿ™๐Ÿพ๐Ÿ˜„

  24. Hi Kassandra, thank you so much for this video. I've just started a YouTube channel on something completely different (creative photography) but I've been doing your online classes for years. This video was really inspiring and I loved hearing your perspective on building a passive income online and your grounded and solid advice ๐Ÿ™‚ -Kika

  25. This video is amazing and has really inspired me to work hard towards other goals that are not even yoga related. So thankyou ๐Ÿ™‚

  26. I love your youtube yoga classes ๐Ÿ™ I also really enjoy it when you talk about being a yoga teacher, behind the scenes, your motivation etc. I would love to see more of the videos in which you just talk about a specific topic! ๐Ÿ’Ÿ So happy that I found your channel. Really supports my personal yoga journey ๐ŸŽ€

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