DAY 1 Learn All About Wine Tasting

Hello Everyone! Welcome to 21 Days To Wine, a free, 21-episode
introduction to wine tasting with me, Annie Shapero, a certified sommelier and wine consultant. In a normal classroom I would ask you all
to introduce yourselves, but since you’re on the other side of a screen so I’ll go
first. My name is Annie. I’m a certified sommelier and the founder
of DiVino, a wine education and consulting company based in New York City. I’ve been working in the New York wine industry
for a decade. I’ve seen the rise and fall of wine trends
like “Rosé all Day,” and growing curiosity about things like “natural” wine and “spontaneous
fermentation.” I helped restaurants open with wines by the
glass that many of their clients had never heard of, like Primitivo or Gavi, and we saw
those wine became bestsellers by the glass. That’s great progress from an industry standpoint,
but wine still feels – at least to a lot of people I know in New York and all across
North America – like some sort of exclusive, members-only club. But here at DiVino Wine School you are all
card-carrying members. Please participate! Use the comment section! Think of it as raising your hand to share
a story or ask a question. I’ll read them all and respond. Don’t be shy. I can’t see you. Anyway, before New York, I lived in Italy
for a decade. Throughout Europe wine is part of daily life. Trends come and go of course, like anywhere
else. Winemakers are always developing new techniques
or trying to revive the ancient ones in a more palatable way. The “natural” wine trend is all about
that. But at the end of the day, wine is less about
how much you know, and more about tradition, local flavor, and food. Of course there are sommeliers and wine experts
running their own shops and restaurants, but for the general population, wine is part of
the culture and the community. No one feels ashamed or ignorant about it. Everybody drinks wine, no matter who you are. A lot of times it doesn’t even have a label. I’ll bet some of you have a story about
sitting down at a rustic little Italian trattoria or a French Bouchon, and ordering a carafe
of house red or house white. You probably didn’t even know what you were
drinking and it was one of the best meals of your life I created 21 Days To Wine as a beginner’s
guide to wine-tasting. But also to share my philosophy, which is
that wine can be as extraordinary as it is an ordinary part of every day. For anyone. Friends and clients tell me all the time that
they don’t know anything about wine. They say things like, “I love Malbec or
Pinot Grigio…. But I don’t know why.” And they’re embarrassed to admit it. Breaking News guys! If all of you were wine experts, I wouldn’t
have a job. I went to school for three years to become
a sommelier. (Yes, that is a lot of wine drinking). Breaking news part two: You don’t have to
be a sommelier to appreciate wine in a powerful, passionate, and intelligent way. I wasn’t born with the ability to smell
green pepper in my glass and know it was Cabernet Sauvignon. I couldn’t tell you what cracked stones
smelled like, or why that means you might be drinking a Chardonnay from Burgundy. I studied, I traveled, and I made scent memories. Wine-making is equal parts art and science
Our sense of smell is linked to the most primitive part of our brain, the limbic system, where
memories are formed. That’s science, and I’ll tell you more
about it in the videos to come. Memories are what made me fall in love with
wine in the first place. The wine was Chianti. The cheapest bottle you can imagine. The place was Siena, Italy. Where I studied abroad. I’ll leave the details to your imagination. But 20 years later Chianti still takes me
back to that summer. I remember the faces of my friends, the colors
of the countryside, and most of how I felt, so alive and lucky. I brought a Chianti Classico with me today. A lot of people say that Chianti smells like
Italy. They’re not far off. I also brought some things to smell. Cherries, dry salami, and rosemary. When I smell that symphony of sour cherries,
aromatic herbs, ripe earth, salami, and tobacco (Yeah I smoked. Everyone did It was the 1990s.), I know it
is Chianti. I also learned that Chianti is not a grape. It’s a wine and an appellation, a specific
wine-growing and winemaking region. The wine is made from Sangiovese or a Sangiovese-based
blend. If that’s news to you, don’t feel bad
about it. Bordeaux isn’t a grape either. Neither is Champagne. You might be surprised to discover that plenty
of people don’t know that. Is there a smell or a flavor that takes you
back? Think about it. Take a deep breath right now. What do you smell? Where are you right now? This is how we begin to build a scent vocabulary,
and this is part of what makes winetasting so fascinating. Tell me in the comments. The language of wine, like any language, is
more than vocabulary. It is culture, and history, and context. DiVino Wine School is full emersion. DiVino Wine School is full emersion. Starting today. I’ll publish a new video every Thursday. In every episode we will not just taste a
wine, but we’ll smell something so that you can train your nose and your palate. That’s the way I learned. For three years of sommelier school I rediscovered
scents in the world that I thought I knew. What do you like and why? How to do you describe it? Can you drink red wine with fish? Free preview, yes you can! These are just some of the topics we will
explore in the episodes to come. I recommend watching these episodes in order,
but that’s completely up to you. There are two ways to follow along. Subscribe today to stay tuned whenever a new
lesson comes out. And click ENROLL link below to find out in
advance what we’ll be smelling and what wine we are tasting next week, along with
all the class notes. I look forward to sharing this journey with
you! Cheers!

10 thoughts on “DAY 1 Learn All About Wine Tasting”

  1. I love this! My first wine memory is getting drunk on champagne at a family birthday dinner at 12 when I kept sneaking pours into my glass at the table. I loved sparkling wine from day 1!

  2. Hmmm…my first wine memory wasn't officially wine as it had been transformed to blood through a miracle; but I did not like how it tasted. Since then, I've learned to love wine and I can't wait to keep learning more about it here!

  3. My parents love wine, especially from Austria and Italy. This means I grew up with wine as a regular part of life, even before I started drinking it. I can't remember my first wine memory (ba-dum tss), but I can share my best one: Drinking red wine on a train from Naples to Milan with a good friend and watching the gorgeous Italian landscape fly past…

  4. Wow! Your wine memory gave me goosebumps! I don't recall my first wine memory — but I do know that one of my strongest was a pineapple-y white wine at a restaurant in Barcelona. It was a magical night of dinning, in no small part due to that wine. My scent environment right now though is not so sexy: We are dog-sitting for friends. Leo, the 12-year-old basset hound, is full of interesting smells, none of which you want to find in your wine glass.

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