COMMUNICATION for HEALTH EDUCATION


Hi…………welcome to abmbbs………today’s
topic is “Health Education & Communication”…..This video is based on the “ COMMUNICATION for
HEALTH EDUCATION” chapter from the PARK textbook of Community Medicine…….. so…..what is communication??….Communication
is a 2 way process of exchanging ideas between 2 people…….this… is the communication
process….the sender…..sends the message….via the channel …to the receiver……the receiver
can also send a feedback to the sender…then what is this channel thing?…..channels of
communication are the media of communication between 2 individuals…. so.. what are the different channels of communication?…..1st
is INTERPERSONAL communication…..it basically means talking face to face…it is the most
common means of communication & is the most persuasive….. 2nd is MASS communication….like TV….radio…print
media….it can reach a large population in a short time…but..is not much effective
in changing established modes of behaviour…. Finally there’s the FOLK media….these are
traditional folk dances & songs that are common in the rural areas…..its called by different
names in different parts of India….like NAUTANKI in Uttar Pradesh….BURRAKATHA in
Andhra Pradesh & HARIKATHA in Western India….. What are the types of Communication ??….it
can be 1 way or DIDACTIC…..or….it can be 2 way or SOCRATIC…..in 1 way communication…
there’s less participation from the audience & there’s no mechanism of feedback….so its
less effective in changing established behaviour….2 way communication is much better in this regard… What are the BARRIERS of Communication?? ….it
can be Psychological Barrier…like when someone is sad….it can be Physiological Barrier…..like
when someone is deaf…..it can be Environmental Barrier….like when there’s too much noise
in the surrounding…Finally there are Cultural Barriers….like when a person is illiterate…. This brings us to the end of the Communication
part of the chapter….now we come to Health Education… ….so…what are the different approaches
to Health Education?…1st is the REGULATORY approach….in which people are forced to
act in a certain way by making laws…..it is the fastest way to bring about any change
…..but…. it can be disastrous if people do not like it…particularly in a democracy
like India….typical example was the Sterilization Campaign of 1976 which resulted in the defeat
of the congress in the 1977 elections… Next is the SERVICE Approach…..in this approach
all the necessary services are given to the people at their door step….. & …it is
asssumed that people will use them on their own……but this approach failed too …..because
it was not based on the felt-needs of the people….People will not use a product unless
they feel they need it….even if they are given free….typical example is the WATER
SEAL Latrines…..people in the rural areas did not use it even when they were provided
free by the government….. Next there’s the Health Education Approach…in
which its believed that people will take care of themselves if they know whats good & whats
bad for them….this approach has met with some success in the west where the literacy
levels are higher….but in India ,its useless…. Finally there’s the Primary Health Care Approach….I
have discussed it in detail in another video….the link is available here…… Next we come to the difference between Health
Education & Propaganda…..Education has to be actively acquired..& forces people to think…whereas
Propaganda is instilled into the minds of the people & it discourages thinking…Education
makes people use their judgment & reasoning…whereas…propaganda makes people impulsive & appeals to emotion…finally
education develops individuality & personality…whereas propaganda develops a standard pattern of
behaviour among people…typical example of propaganda was Hitler’s anti-Semitic propaganda
& his concept of superiority of the German race…. Finally we come to the methods of Health Education….it
can be Individual Approach…….Group Approach…..&….Mass Approach…..
Individual Approach includes…personal contact…home visit…&…letters…..
Group Approach includes….Lectures, demonstrations, group discussions, Panel Discussions, symposium,
work-shop, socio-drama & seminars……….. Finally Mass Approach includes….TV, Radio,
Newspaper, Internet &…Direct Mailing So now we look at the types of Group Discussion
in a bit more detail…. First is Lecture…..its also known as CHALK
& TALK….its basically a carefully prepared oral presentation of facts & ideas by a qualified
person…the Chalk here acts as a visual component….the class size should be less than 30 & the duration
should not exceed 15 to 20 minutes…..the lecturer can also certain audio-visual aids
to hold the attention of the audience….like…… FLIPCHARTS…..these are basically a series
of charts & posters each pertaining to the talk given….. there are also Flannelgraphs….which basically
is a rough khadi fixed over a wooden board providing a background for pictures, graphs
& drawings… the disadvantage of Lecture is that its passive
& tends to get boring after a while… Next , there’s Demonstration…its basically
a presentation showing how a procedure is done.,..it has high educational value because
it arouses the interest of the audience… Next there’s Group Discussion….here a group
of people…usually 6 to 12…sit in a circle…facing each other…there’s a Group leader…who
initiates the subject…he prevents side conversations & sums up the discussion in the end…..ideally
there should also be a recorder who writes down what ever is being discussed ….&…prepares
a report on the agreements reached in the end….. Next we come to Panel Discussion….I am sure
you have seen this in the news many times before….it consists of a group of 4 to 8
qualified people who sit in front of an audience & speak on a given topic….there’s no specific
agenda…no set speeches & no order of speaking here…. Symposium….it is a series of speeches on
a given topic by a group of experts….there’s no discussion here…. Next there’s Work-Shop….it consists of a
series of meetings…usually 4 or more…there’s emphasis on individual work under the guidance
of experts…. Finally there’s SOCIO-DRAMA….or Role Playing…it
consists of a group of people who take part in a drama in front of an audience..the subject
of the drama should be something of social importance….its an excellent method for
teaching school children…Socio-Drama works best when the size of the group is about 25…. This brings us to the end of the Group Approach
to Health Education….Next we look at the Mass Approach to Health Education….. As you can guess…TV is the most popular
of all media…. Newspaper is the most widely disseminated
of all forms of literature &…..Direct Mailing is the Most Personal
of all forms of Mass Communication This brings us to the end of this video.You
can also watch the other videos in this channel.The link is available right here. Guys….thank you for watching this video…Please
be sure to like , share & subscribe if you like our work….. You can also suggest us
topics to do videos on by commenting on the section below…….Bubyeeee……& happy
learning..

15 thoughts on “COMMUNICATION for HEALTH EDUCATION”

  1. Very gud videos well done people..but principles of health Education I need that video.plz do a video on that..thanks in advance

  2. Your videos are good for a short brief , if only youd be a little more descriptive like you were towards the end , it would be even better , Thank you anyway!

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